Turning Moments into Memories

Alexandra International Hotel and Resorts, (a fictional hotel chain) recently wished to produce a brand identity and visual style for a major new hotel which will be launched in London, England on Friday 15th July 2011. The objectives for this brief were to launch the Alexandra International brand. Create an awareness of the grand opening of the hotel, whilst also identifying the hotel chain as an established brand.
 Below is my personal outcome which would be sent out to agents of high profile clients and customers.